Japan is famous for its time-saving innovations and offbeat products, but it’s not only what’s in the box that’s inventive. In Japan, the package can be as creative as its contents.
Packaging here goes beyond just protecting and covering your items. Containers and wrappers have been designed solely with the user in mind, helping make your life easier, more convenient, and a bit more fun. There’s even an annual competition for new packaging designs.
It’s true that there’s a lot of unnecessary plastic used in packaging in Japan, but big brands are making efforts to reduce plastic waste by switching to eco-friendly alternatives. And that’s just the start. From built-in strainers for your instant noodles to those iconic onigiri rice ball wrappers, here’s some of the most ingenious packaging you’ll find in Japan.
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