The world’s first Fender flagship store is now open in Harajuku, taking over H&M’s old retail space near Takeshita Street. This store is spread over four floors and is a must-visit for guitarists and music lovers.
You’ll find acoustic guitars on the first basement floor, plus an event space where workshops and events will be held. There’s also a Fender café on this floor run by Verve Coffee Roasters.
The ground floor is home to noteworthy items such as new products and signature models. There's also a selection of fashion pieces from Fender's Japan-made apparel brand F is for Fender.
Head to the second floor for even more guitars, including bass models made in America and Japan. You'l also find other equipment such as amplifiers, which you can even test out in the special soundproof room.
Finally, the third is dedicated to the Fender Custom Shop, where you'll find the brand's premium instruments. If you're a serious musician, you can book an appointment for a custom order to create your dream guitar.