Explore the concept of ‘preciousness’ at Fujifilm’s pop-up store and exhibition, ‘A Camera Shop Philosophizing Preciousness.’ This unique event invites visitors to reflect on what the word means through various photographs and writings – and the experience of using a Fujifilm X-series camera.
Open until March 30, the shop carries an impressive display of Fujifilm’s current line-up of cameras, which are now immensely popular due to TikTok, as well as a special booth to appreciate the craftsmanship of Fujifilm cameras through sound and touch. On your way out, don’t miss the self-portrait booth, where you can take home a printed photo taken with a Fujifilm camera. You’ll also receive a photo album to store your precious memories in.