Raw Sugar Roast started as a roasted bean wholesaler before opening a café in Setagaya in 2022. It's run by Masashi Oda, who's had experience with roasting in Australia, the UK and Glitch Coffee & Roasters in Tokyo as well as co-president Yuya Kosakada who's worked as a manager and trainer at Paul Bassett.
The roastery’s exposed concrete interior is accented with vintage European furniture. Currently, there’s ample seating on the first floor, and there will be more once the café expands to the second floor.
Raw Sugar Roast operates on a 'seed to cup' ethos. It sources the beans and then roasts them meticulously to bring out the beans’ distinctive flavours. The same dedication and precision also apply to the brewing process to create a perfect cup of coffee.
The café and roastery also sells beans for home use.