This organic pho noodle joint is yet another venture from hip Sendagaya design office Landscape Products. With traditional Vietnamese dish served in a pared-down yet well-designed space, you might call this the pho experience, elevated. That said, prices here are reasonable: both pho and bun soup noodles (pho are flat white rice noodles; bun cylindrical, spaghetti-like rice noodles) are priced from ¥830 for a small bowl (medium size from ¥980).
The menu is as minimal as the interior itself, with three varieties each of pho and bun, plus a small handful of side dishes including chicken rice and coriander salad. Speaking of coriander, the love-it-or-hate-it leaf is served in abundance alongside your order, and like all the ingredients here it’s organic and artificial additive-free. A small drinks menu includes seasonal herb teas and Vietnam’s 333 beer, and takeout boxes are available. Pho 321’s staff also put real thought into the background music; expect to hear anything from Joni Mitchell to the latest hip-hop.