The SG Group, the company behind some of Tokyo’s best cocktail bars, just keeps expanding. The newly opened Ash (whose name is stylised as 'æ') in Shibuya is the group’s first zero-waste café and bar.
Everything in Ash stays true to its concept of sustainability, including the clean, minimalist interior which has a feature wall adorned with leftover denim. Plus, Ash is paperless. The menu and point card are in digital formats while the café sells reusable takeout cups made from coffee husk.
For its coffee menu, Ash mainly uses its own house blend produced by resident barista Taka Ishitani, who is a two-time winner of the Japan Barista Championships (2017 and 2019). But there are other beans and blends on offer, too, from reputable local roasteries including Leaves Coffee Roasters and Obscura Roasters. The coffee goes especially well with the café’s coffee cherry canelé.