Fashion label Loewe has finally brought ‘Crafted World’ – its acclaimed large-scale travelling exhibition – to Tokyo. Having debuted in Shanghai last year, the free exhibition celebrates the Spanish fashion house’s rich history and heritage, offering an immersive behind-the-scenes look at the iconic designs, creative collaborations, and craftsmanship that have propelled Loewe to cult status in the fashion world.
The exhibition was designed in collaboration with renowned architectural firm OMA, known for creating some of today's most stunning buildings and structures – from the Taipei Performing Art Centre to the Design Museum in London. Its interactive rooms are divided into specific themes where you can experience Loewe's evolution, from its founding in Madrid back in 1846 as a leather workshop atelier to its massive presence in today’s fashion industry.
Highlights include the 'Made by Hand' room, where you can see some of the brand's early bespoke leather pieces as well as works created by Pablo Picasso.
In recent years, Loewe's collections have become extremely coveted thanks to its fun collaborations with Kyoto-based ceramics studio Suna Fujita and Studio Ghibli. To learn more about these collections, you can explore rooms like the 'Castle Room' featuring a 2m-tall reinterpretation of 'Howl's Moving Castle' as a Loewe bag.
There's also another Ghibli-dedicated room, where you can enjoy the anime studio’s whimsical world while admiring pieces featuring iconic characters like No Face from Spirited Away and Totoro.
The 'Solidarity Through Craft' room is another standout space, featuring handmade pieces from Loewe's efforts to support crafts around the world. Here you can watch documentary footage of the Onishi family, who have been making tea kettles in Kyoto for over 400 years, as well as artworks by Loewe Foundation Craft Prize finalists.
Fashion enthusiasts will appreciate a walk through the 'Limitless Fashion' room featuring 54 curated looks by Jonathan Anderson, the brand's creative director from 2013 to 2025.
Running from now until May 11, the exhibition is free and on at a pop-up space just outside Harajuku and Meiji-Jingumae stations (6-35-6 Jingumae, Shibuya). It's open from 9am to 8pm daily. To secure a spot, you can make a reservation online in advance (reservations can also be made via Line).
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