News

KitKat releases a new Japan-only flavour featuring Sanrio characters

The new Japan-exclusive KitKat features cute designs with Hello Kitty, Pompompurin, Bad Badtz Maru, My Melody and more

Kaila Imada
Written by
Kaila Imada
Digital Editor, Time Out Tokyo
KitKat x Sanrio
Photo: Nestlé Japan
Advertising

One of the most sought after sweet gifts in Japan is the unique KitKat that comes in a host of wild and wacky flavours. To make these tasty treats even more appealing, Nestlé has teamed up with Sanrio to release a brand new KitKat flavour that features all your favourite Sanrio characters like Hello Kitty, Cinnamoroll and Pompompurin on the packaging. 

KitKat x Sanrio
Photo: Nestlé Japan

This new flavour, strawberry milk, will be available while stocks last in stores and supermarkets across Japan from Monday April 1

KitKat x Sanrio
Photo: Nestlé Japan

Priced at ¥685, this special KitKat comes in eight different Sanrio-designed packages. Each package contains ten individually wrapped mini KitKats and there are 28 designs of the mini wrappers, each  adorned with a different Sanrio character. The designs in each pack are random, so you’ll never know what’s inside.

KitKat x Sanrio
Photo: Nestlé Japan

As a cute touch, the individually wrapped KitKats also feature encouraging messages in Japanese like 'I love you', 'I'll cheer you up’ and ‘I’m rooting for you!’.

KitKat x Sanrio
Photo: Nestlé Japan

You can also scan the QR code on the individual KitKat wrappers for the Sanrio characters to ‘come alive’ via a special AR effect. 

For more information on the adorable collaboration, visit the website.

More from Time Out Tokyo

Cherry blossoms in Tokyo are arriving later than forecast this year

This touring Ghibli exhibition is now in Yokosuka, just outside of Tokyo

Ashikaga Flower Park’s famous wisteria festival is returning in April 2024

Get a free and amazing view of Tokyo Tower from this Azabudai Hills building

Uniqlo is getting an arcade game in its Harajuku store this month

Want to be the first to know what’s cool in Tokyo? Sign up to our newsletter for the latest updates from Tokyo and Japan.

You may also like
You may also like
Advertising