Back in 2020, Hoshino Resorts CEO Yoshiharu Hoshino proposed an initiative called ‘micro tourism’ to boost Japan’s domestic economy. As international travel was near impossible during the pandemic, this concept was turned into a promotion to encourage people to visit local areas within one to two hours' journey from home.
For another two months until October 31, you can take advantage of Hoshino Resorts’ special micro tourism promotion and enjoy up to 48 percent discount on rooms at 12 of the brand’s luxurious hotels in and near Tokyo. Residents of Tokyo as well as Saitama, Kanagawa and Chiba prefectures are eligible for the discount.
From what we’ve seen so far, it’s a pretty good deal. For example, a night’s stay at Hoshinoya Tokyo now costs ¥26,169 per person instead of the regular ¥45,540. The rooms at Hoshino Resorts KAI Kawaji in Nikko, on the other hand, only cost ¥16,000 per person per night (regular ¥22,000). This deal even includes breakfast and dinner. Over at Izu’s Hoshino Resorts KAI Anjin, you’ll only pay ¥22,000 per person per night, with two meals included. The regular price would nearly be double that.
Hotels that are part of the campaign
Tokyo
Nikko, Tochigi
Nasu, Tochigi
Izu peninsula, Shizuoka
Nagano
Hokuto, Yamanashi
Fujikawaguchiko, Yamanashi
Fukushima
You have to make your reservations directly through the campaign website by clicking the green ‘予約する’ button under each hotel. You’ll come to a new page to fill in your postal code. If your postal code is eligible for the deal, you’ll be directed to the reservation page, where you’ll find all the hotel details and discounted room rates. Note that you’ll have to bring some sort of ID to prove that you’re living in Tokyo or in one of the prefectures stated above.
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