Catch a glimpse of the Chiikawa trio in 3D on a digital billboard in Shinjuku

Tokyo has had its fair share of eye-catching 3D billboard ads over the past few years, showcasing everything from pandas to Doraemon – and even Yayoi Kusama for her 2022 Louis Vuitton collaboration. Now, the adorable (and sometimes mischievous) Chiikawa characters are joining the exclusive club to be shown on the Cross Shinjuku Vision billboard, where they’ll be appearing for a limited time from April 25 to May 11.

While details are yet to be revealed on the duration of the ad and the frequency of the airings, a preview of the 3D clip features the characters Chiikawa, Hachiware and Usagi breaking through a glass wall with their sasumata sticks to greet the pedestrians below.

The ad celebrates the April 25 opening of the nearby Chiikawa Land Shinjuku store, which is setting up shop on the second floor of Kiddy Land Shinjuku.