Tokyo National Museum

Few figures in Edo-period (1603–1867) Japan left as indelible a mark on the world of publishing and art as Tsutaya Juzaburo (1750–1797). A masterful entrepreneur with a keen eye for talent, Tsutaya revolutionised the ukiyo-e industry by transforming woodblock prints from ephemeral entertainment into recognised works of art. His collaborations with the leading artists of the day set new standards for craftsmanship and aesthetic refinement, while his publishing ventures produced literature – especially satire – that captivated the urban population of Edo.  With ‘Tsutaya Juzaburo: Creative Visionary of Edo’, the Tokyo National Museum pays tribute to this pioneering man of letters, showcasing a sweeping selection of prints, books and rare documents that illustrate Tsutaya’s profound influence on Japanese culture. The exhibition explores Tsutaya’s early ventures in the red-light district of Yoshiwara, his ground-breaking work in multicolour nishiki-e printing, and his role in elevating the status of ukiyo-e as a respected art form. Visitors can step into the bustling streets of Edo, experiencing the artistic innovation and cultural vibrancy that defined Tsutaya Juzaburo’s legacy.