It's simple math: if you have two pens, a pineapple and an apple, you get a pen-pineapple-apple-pen. At least that's what an animal-print donning Piko-Taro, aka Japanese comedian and DJ Kosaka Daimaou, would have us believe in a viral video that's currently doing the rounds of global internet fandom.
Having already inspired countless spoofs and tributes, the one-minute clip owes its overnight success to utilising the kind of simple arithmetic that it preaches. Add nonsensical lyrics and a dance routine to a catchy beat, have it delivered by a middle-aged man in a zany outfit, and you have your next 'Gangnam Style'.