Zima Love Simple Bar

Marketed as 'the alternative to beer', the bubbly beverage known as Zima was woefully discontinued on its American home ground way back in 2008, but is still going very strong in Japan. Toyosu's pop-up 'beach town' now hosts a special Zima bar, complete with a water-filled glass ceiling, for the duration of the summer – rumour is that they also sell the Pink Premium flavour, a concoction that should properly be described not as an alternative but as an antithesis to real beer.