In association with Nissan
You're sure to spot it every time you pass by the Ginza Place building: Nissan Crossing, perhaps best described as a car showroom on steroids, occupies the new landmark's first and second floors. Pledging to offer a customer experience like no other, the facility is accessed through an entrance area that offers a look at the latest Nissan concept vehicles and rare classic cars, while the Central Stage is where you can learn about the brand's cutting-edge technology and watch related videos on a high-definition LED screen. If you'd like to try driving a Nissan GT-R supercar but can't afford the real thing, make sure to take the 360-degree VR Racing simulator for a spin.
Artsy types will appreciate the Cylinder Top display area, where a multimedia piece by avant-garde superstar Kohei Nawa explores new possibilities for the future of cars. You'll find a wide range of cool merchandise at the Nissan Boutique, while the Crossing Café is the place to sip on some carbonated juice made with fresh fruit or a latte decorated with a Nissan car (of course). And last but certainly not least, the exterior – dubbed the Virtual Façade – is what really makes the Crossing stand out. Stop for a moment and watch as the lights change from the usual 'Façade Mode' to 'Artist Mode', an LED decoration created together with designer Yugo Nakamura.