Toyosu Market
Photo: Kaila Imada
Photo: Kaila Imada

Guide to Toyosu Market, including how to visit the tuna auction

From fresh seafood to picture-perfect fruit and vegetables, here's what you'll find at the world's largest fish market

Kaila Imada
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Opened in 2018, Toyosu Market has finally had time to settle into its place after taking over Tokyo’s main seafood and produce wholesale business from Tsukiji Market. While Toyosu may not offer the grittiness and age-old charm of its predecessor, this modern, gentrified market complex is still worth a visit as it offers plenty of opportunities to observe the trading action and dine at a variety of sushi and seafood restaurants.

Toyosu Market comprises three interconnected buildings. The Fisheries Wholesale Market Building is where seafood arrives daily and then auctioned off to intermediate wholesalers. The Fisheries Intermediate Wholesale Market Building, on the other hand, serves retailers and restaurants shopping for fresh seafood. Lastly, the Fruit and Vegetable Building deals in an array of fresh produce. While visitors aren't allowed to browse the market floor, you can watch from the galleries above and there are designated areas for the general public to shop and eat at restaurants serving fresh seafood.

Looking into visiting Toyosu Market? Here’s a breakdown of what you can expect at the three main buildings as well as how to witness the famed tuna auction. If you can’t wake up in time to visit the market, consider heading over to the nearby Toyosu Senkyaku Banrai onsen complex instead, as it works closely with Toyosu Market to offer a variety of restaurants serving fresh seafood and produce.

RECOMMENDED: Prefer Tsukiji? Here are the best restaurants at Tsukiji Outer Market

The Toyosu Market buildings

Fisheries Wholesale Market Building

The Fisheries Wholesale Market building is where domestic and foreign fisheries gather to auction off their catch to seafood brokerages and big-volume buyers. This is also the place where the famed tuna auction takes place from 5.30am to 6.30am.

While visitors aren't allowed on the market floor, there are several observation windows on the third floor looking down at the tuna auction from above. There is, however, a special tuna auction observation deck closer to the action on the same level, but you'll need an advance reservation to get into the area (more on this below).

Additionally, there are a few dedicated windows from the galleries above, allowing you a look into areas of the market where other fresh seafood is sold. You can differentiate between the areas by the colour of the floors. The tuna auction zone is green, while the general seafood area is grey.

Fisheries Intermediate Wholesale Market Building

The Fisheries Intermediate Wholesale Market building is where local shops, sushi restaurants and other licensed buyers come to purchase seafood from intermediate wholesalers. General visitors are not allowed in the trading area, but there are designated zones open to the public, including the restaurant floor, Uogashi Yokocho Market and a spacious rooftop garden. If you want to peek into the market area, head up to the observation gallery above.

The restaurant zone in this building offers the most variety out of all the buildings at Toyosu. It's home to some restaurants that relocated from Tsukiji. If you woke up early for the tuna auction, we recommend enjoying an early-morning sushi breakfast here after the auction.

Hoping to pick up some souvenirs? Make a beeline for the Uogashi Yokocho Market. This shopping area is open to the public and features around 70 shops selling non-perishables, cooking utensils, spices and seasonings, cleaning items and more. 

While you might not think Toyosu has much of a view, the rooftop garden here might just change your mind. The wide open space provides panoramic views of Tokyo Bay and the city's stunning skyline – including Tokyo Tower.

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Fruit and Vegetable Building

Toyosu is also home to a fruit and vegetable market building. Here you'll find 90 intermediary wholesalers dealing in fresh produce. Like the other buildings, visitors aren't allowed on the market floor, but you can observe the action from dedicated observation windows that are colour-coded according to the zone's trade. There are also a handful of restaurants located in this building.

Interestingly, large retailers like grocery stores usually claim about 92 percent of the produce that comes through this market, with negotiations starting a day ahead. The auctions held here are for the remaining eight percent of produce, which gets sold to smaller shopkeepers looking for a good bargain.

How to participate in the free Toyosu tuna auction tour

If you are thinking of waking up early to catch the 5.30am tuna auction, you must first enter the lottery for a chance to join the free Toyosu tuna auction tour. With this you’ll get a closer look at all the action from the special tuna auction observation deck. Only 100 people a day can enter this special area.

Applications for the tour are accepted online (one person can apply for up to five people). A bit of advanced planning is necessary, as reservations are open once a month for visits in the following month. If you win the lottery, you'll be sent an email confirming the details. 

On the day of the tour, you'll be asked to meet at 5.30am at the Promotional Corner on the third floor of Block 7’s Management Facilities Building (map here). Be sure to bring some ID with you, as you’ll be asked to confirm your identity.

At 5.45am, the tour starts and you’ll be taken to the observation deck, where you are allowed to take photos of all the action (without flash). As you’ll be in the same space as the market itself, you’ll also get the rare opportunity to hear the sounds of the trading action, including the distinctive shouting that goes on between sellers and buyers. It’s also a good idea to dress a little warm, as this temperature-controlled area is chilly.

For more details on the application process, visit the website.

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