Just one year after establishing his fashion house in 1946, French designer Christian Dior launched his first fragrance, which would become his eponymous label's signature scent. Created in homage to his sister and World War II resistance fighter Catherine Dior, the perfume featured notes of mandarin, bergamot and gardenia. Floral, feminine and full of life, the Miss Dior scent aptly fits Christian Dior's vision for ‘a fragrance that is like love’ and embodies the spirit and identity of the designer’s haute couture collections.
In this seven-room exhibition at Roppongi Museum, you can reacquaint yourself with Dior’s brand and philosophy in the context of the Miss Dior fragrance. Exhibits range from vintage perfume bottles to ready-to-wear couture pieces from different decades of Dior's history. Each room is conceptualised to showcase a different aspect of Miss Dior.
In one section, a custom Miss Dior perfume case by artist Eva Jospin is displayed in a domed room inspired by the architecture of the Villa Giulia in Rome, covered in Jospin's embroidered tapestries. In another room, you can see a series of illustrations by René Gruau and Mats Gustafson, the first and current illustrators of the House of Dior.
Fragrance may be invisible, but through these pink-tinted installation rooms and whimsical exhibits, the experience of the Miss Dior perfume is made brighter and more vivid than ever.
Note: admission to the exhibition is free but you'll need to make a reservation via the Line app to enter.