Hello Kitty Exhibition: As I Change, So Does She

Among the illustrated characters that emerged in Japan across the second half of the 20th century, and continue to capture hearts both at home and across the globe, none represents the phenomenon better than Hello Kitty. With a half-century now having passed since the cartoon feline was introduced by the Sanrio company, this major exhibition looks at how Kitty-chan’s design has evolved over decades of cultural change: without ever losing that innate charm that has endeared her to generation after generation.

The largest collection of Hello Kitty goods ever amassed in one place, as well as video content and other media, gradually reveals the secrets to this character’s appeal: how besides keeping pace with the times while simultaneously transcending them, Hello Kitty can mirror the day-to-day moods of each and every fan. Highlights include collaboration pieces created with well-known artists and designers, and a series of immersive photo spots featuring not only Kitty-chan but also other faces from the Sanrio stable, including My Melody and Cinnamoroll.