Set-jetting – planning your vacation around locations featured in popular movies or TV shows isn’t a new phenomenon. For decades, romantic settings and iconic characters have inspired travelers to pack their bags. What’s changed, however, is the growing role these stunning venues now play in the storytelling itself, becoming central to the narrative itself.
And with this latest season of The White Lotus not only captivating local audiences but also leading to a remarkable 412% surge in global searches for Thai holidays in 2025, these hotels aren’t just places to stay, but characters in their own right – each one well worth meeting in person, as long as you can secure a booking, that is.
If the hotel locations we all love in season three were a group of friends jetting off on an extravagant Thai getaway, each would bring its own distinct personality. Four Seasons Resort Koh Samui is the effortlessly chic one – the polished socialite who always leads the pack. Anantara Lawana Koh Samui Resort is the elegant matriarch, rich in heritage and sophistication, but still knows how to let loose.
Meanwhile, Anantara Bophut Koh Samui Resort is the free-spirited sibling who’s into wellness, barefoot luxury and sunset cocktails after a day of ocean adventures. Anantara Mai Khao Villas plays the role of the wise, zen-like guru, who encourages both deep relaxation and unapologetic indulgence.
Together, these hotels don’t just set the stage for The White Lotus – they are the stage. They shape the drama, the indulgence and the inevitable unraveling that makes the show so deliciously irresistible to us at home and the set-jetters who hunt it down IRL.