Austinites won’t need to travel thousands of miles to Dubai to witness one of its most iconic attractions. For the first time, the Museum of the Future will bring its groundbreaking experiences to South by Southwest (SXSW) 2025. The five-day event, running March 7 to 11, 2025, will feature panel discussions, cultural activations and a pop-up museum filled with multi-sensory experiences focused on space travel, climate change, health and artificial intelligence (AI).
One highlight will be Earth Dreams, an AI-powered environmental data installation designed by digital artist Refik Anadol. Afterwards, guests can head outdoors to experience Emirati culture and cuisine. Dubai-based FIX Dessert Chocolatier will showcase its viral Dubai chocolate bar, made famous on TikTok and gaining a global fanbase, while Project Chaiwala will host chai brewing demonstrations.
Beyond food, thought-provoking discussions will feature Arab filmmakers, award-winning astronauts, scholars and tech innovators tackling sustainable solutions for the future. Solar Foods will lead a talk on using solar energy to produce food, offering insight into how emerging technologies can reshape global food supply chain and sustainability.
The Museum of the Future House will be open to the public from 10am to 7pm at Third/Congress, while the 2050 track, sponsored by the Dubai Future Foundation, will run from March 7 to 10 at Austin Marriott Downtown. A full schedule of panels and programming will be announced soon.