St Ali and Time Out are giving away a year’s supply of coffee, delivered to your door to the tune of $1,800.
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Trams, wearing black and really good coffee are three things that scream Melbourne, so on reflection, it’s incredible that this has only just happened now.
St Ali – the Melbourne coffee institution that embraces a café, roastery, and coffee beans served in cafés all over the place – has launched a mass market iced coffee. The modestly named Really Good Coffee is now available in more than 530 Woolworths stores across Victoria, New South Wales and Queensland.
Led by the entrepreneurial Salvatore Malatesta, St Ali are nothing if not innovators. They have diversified into brewing equipment, delicatessen services, and gin collaborations, not to mention a famous left-field pivot into sanitiser and facemasks that was one of the inspirational success stories amid the chaos of 2020. So it’s little surprise to see them going beyond the inner city to reach your neighbourhood supermarket, and just in time for the arrival of the warmer months too.
The new ready-to-drink range is made using Riverina Fresh milk and ethically sourced, fully traceable beans from St Ali’s growers in Brazil and Colombia, roasted in Melbourne. Your 330ml carton retails at $4 and comes in regular (blue) and no added sugar (green) with strong (red) coming soon – what it doesn’t come in is plastic bottles.
So what inspired Really Good Coffee? “I grew up with Big M and I have so many fond memories of that time,” says Malatesta, referencing the rival flavoured milk brand that launched in long-ago 1977. “Big M brings me back to beaches and surf. The St Ali iced coffee cartons are like a specialty coffee take on it. It’s a tradition we’re honoured to continue.”
