Photography enthusiasts, this one’s for you. The globally renowned (and virally-popular) photography brand Fujifilm has just opened the doors to the Fujifilm House of Photography – an epic space in Sydney CBD that’s so much more than a camera store. The interactive space is one of three ‘House of Photography’ spaces around the world, and the only one in Australia. Guided by the Fujifilm mission to inspire the younger generation to “capture moments, and create memories”, the space is designed with the TikTok generation in mind. Keen to get snapping? Read on.
Alongside its retail offering, the sprawling space in the centre of Sydney is home to a hireable studio, dedicated print room and a community hub where photography-fans can connect with Fujifilm X-Photographers and influencers through workshops and events. The program and spaces have all been designed to inspire creativity, with Shaun Mah, General Manager, Electronic Imaging & Optical Devices Division at Fujifilm Australia, explaining: “Our aim is to reignite these passions as hobbies for the younger generation…Creativity is not just our focus; it's our key to unlocking the potential of tomorrow."
The main function of the space is to connect photographers with Fujifilm products, and rather than simply offering a typical shopping experience, shoppers have the opportunity to sit down for one-on-one personalised consultations with Fujifilm expert team members.
If you’re keen to line up your own photo shoot, you can do exactly that at the studio space, which is kitted out with the latest cameras, lighting solutions and tripods, as well as a corner cyclorama for seamless backgrounds. Want to get your headshot taken while you’re there? Easy – just make sure to book in advance. The House of Photography is also home to a super high-tech printing room, with printing equipment ready to plaster your pics onto everything from t-shirts to high-quality photo paper.
Budding content creators looking to upskill can book into one of the workshops set to take place in the community hub and events space, which will also showcase new product launches, demonstrations, and presentations.
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