PAMB

PAMB doesn’t mean much (in case you’re wondering, it’s taken from letters in its founders’ names). Yet the Bernese label run by Nicole Verbeek-Burri and Evelyne Pfeffer is clear about what it stands for: uncomplicated fashion that can be worn from day to evening and make all body shapes and sizes look and feel beautiful. The designers clearly understand their customers’ wants and needs, creating styles that are easy to coordinate, available in a range of colours and black and white, and are easy-care. Their clothes are wearable by women of all ages, too. One of the bestsellers is a sleeveless maxi dress that is quite simply made to be lived in. Each year, PAMB also produces a menswear collection. Head here for your payday splurge – you won’t regret it.