L’Apollinaire

Poetry and art inspire the décor of this uptown multibrand store. The tone is set by the words to the French poem L’Apollinaire printed across swathes of linen, and specially commissioned pieces of Italian designer furniture fixed to the floor. The fashion is just as considered. Catering to the ladies of Geneva society who may move in the same circles, the shop carefully buys only a maximum of two items from each designer to avoid any firey fashion fall-outs. The brand mix, including Drome, Zucca, Tsumori Chisato and Antonia Marras, aims for clients with big budgets and a taste for the avant-garde. Prices start at around CHF300 for knitwear from Italian brand Aviu. The Italian owner, Valentina Caviglia, loves art and organises regular events with an art theme.