La Muse

A welcome addition to the designer fashion scene in Geneva, La Muse offers an edgy and eclectic mix of brands passionately sold to you by its owner, Viola. Her creative mix of labels includes established British and international names such as Vivienne Westwood and Hudson, and newly emerging homegrown talent. If you love a heel then head here to try on towering beauties from shoe masters Nicholas Kirkwood and Jerome Rousseau, while less flashy fashions include Joseph basics and flats from Ancient Greek Sandals. The presence of certain innovative jewellery designers and Wayuu bags – a celeb favourite – shows that when there is a buzz around a trend, Viola will be on it.