Claudia Güdel

At fashion designer Claudia Güdel’s headquarters in a former garage in Kleinbasel, you can see the magic happen. Behind the rails of clothing is a collection of sewing machines, samples and pattern pieces. You might even meet Claudia herself, if she isn’t busy in one of her branches in central Basel and Zurich. The label started life 12 years ago with menswear and accessories, but has since branched out into women’s wear. The style is minimalist and elegant but functional, with Swiss-produced technical fabrics and natural fibres at the heart of the pieces. Call in advance if you want to visit the headquarters in Kleinbasel.