Launching on Thursday August 17, this unique pop-up event is part fashion store, part exhibition and just a whole load of fun.

Swiss fashion boutique Septieme Etage is infamous in Switzerland for bringing international design and culture to the local scene, showcasing the edgiest names in the industry from New York to Geneva. In recent years though the store has taken a new step and transformed itself into a nomadic flagship that travels to various locations and also has an added cultural focus. This new event presents 17 designer collections over 17 days - 7 designers from the Gulf region alongside 10 of the current hottest names in Swiss fashion, selected in partnership with the Mode Suisse organisers. Plus showing alongside the fashion is an exhibition of street style photography by Yvan Rodic, aka the blog platform Facehunter, a Swiss street style-photographer who travels the world photographing people at cultural events and fashion events.

Librairie de L'Ile until September 1, Mon - Fri 11am-7pm, Sat 11am-6pm, free entry.