NewJeans as global brand ambassadors
First up, meet the new faces of Indomie: Minji, Hanni, Danielle, Haerin, and Hyein – better known as NewJeans. The quintet first burst into the K-pop scene in 2022 with their debut single Attention, before experiencing a meteoric rise worldwide with viral hits like Ditto, OMG, and Super Shy. NewJeans’ vibrant energy and trendsetting style make them a perfect fit for Indomie’s new playful vibe, bringing fresh flair that resonates with the younger crowd.
As Indomie’s new global brand ambassadors, NewJeans embodies the brand’s fun-loving spirit, adding K-pop excitement to every pack. The campaign slogan, ‘Oh My Good! It’s Indomie,’ says it all – combining light-hearted humour with a high-energy appeal to show just how irresistible this collaboration really is.