Why invest in whisky?


It’s no secret that Singapore loves whisky. In fact, we’re one of the world’s biggest importers of Scotch. Last year, whisky imports surged by 31 percent, hitting over $500 million. With more bars, collectors, and investors pushing up demand, whisky has transcended from being just a drink to becoming a bona fide asset. Even Millennials and Gen Zs are getting in on the action. Unlike stocks, a whisky cask doesn’t fluctuate wildly on the market – it quietly ages in a warehouse, where the longer it matures, the richer the flavour, and the higher the price tag.