After making stops in different luxury holiday destinations around the world, Burberry celebrates its latest TB Summer Monogram with an immersive takeover for the very first time in Singapore.
From July 15 to 27, visitors entering Tanjong Beach Club at Sentosa will see a bespoke iteration of the TB Summer Monogram taking over sunbeds, cabanas, seat cushions, and parasols throughout the outdoor space. The result? A vibrant visual spectacle that infuses the iconography of the brand with the adventure of a summer holiday.
Introduced by Chief Creative Officer Riccardo Tisci, the Summer Monogram motif merges the classic Burberry check with the TB Monogram – a bold print that symbolises a synergy of the past and present. Find this motif all over its new summer collection at the on-site pop-up store. The store carries pieces for men, women and children including T-shirts, shirts, shorts and swimwear and accessories such as the Lola bucket hat.
Singapore is the third stop in Burberry's beach club takeover, after Loulou Ramatuelle in Saint-Tropez, France, and Ananti Cove Busan in South Korea.