The homegrown label has grown immensely since it started as a humble blogshop in 2005. Step inside its largest physical store, located in Funan. Besides the pretty clothes and even prettier interior décor, the store is equipped with tech titbits to make your experience a fun and interactive one.
WHAT’S COOL
There are screens that allow customers to browse online, providing information on the piece’s in-store availability. There are plenty of interactive features that encourage people to whip out their phones and try out the Augmented Reality (AR) Walkway and selfie-centred areas around the store.