Tell us more about the concept of The Reloved Collective.
I've always been interested the whole secondhand culture. Growing up, I enjoyed buying and selling things on forums, browsing and buying stuff on Carousell and also visiting secondhand and flea markets. This hobby stayed on and I started wondering if I could do something with this interest of mine that would help or benefit the community and drive a movement. I wanted it to become something everyone could join in and also love. The concept of The Reloved Collective was built on that, with the focus on responsible consumerism.
In Singapore, when we want something we go to a shopping mall and we buy something new for almost every occasion – Chinese New Year, Christmas and everything else. And when we don't need it anymore, it becomes junk and let's be honest, we don't know – or always know – where it goes to. In my experience, I've seen some pretty spectacular things that Singaporeans have thrown out, which would otherwise be appreciated by someone else.
I wanted to come up with an idea, like a social enterprise to bring all this together. So the idea is to promote responsible consumerism through the sale of secondhand items geared towards fashion and lifestyle products.