Playful, creative, unpredictable – that’s the Sea Apple Create Store. The new space takes a leaf from its United Square outlet, favouring cheerful hues and a bright, airy space. The walls are lined with imaginative apparel – clothes for kids and parents alike stamped with patterns inspired by the 90s, outer space, and other fun themes. It also stocks imaginative books by presses like Phaidon, and a range of soft toys (including the ultra-soft and adorable Jelly Cats). What’s most unique is its Create station, where you can personalise apparel, caps, name tags, or anything you buy with fabric on it, with fun patches and stickers starting from $1 each.
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