Gentle Monster

Worn by the likes of Gigi Hadid and Rihanna, Gentle Monster has undeniably cemented their status as one of the most iconic eyewear brands in recent times. Besides its unique eyewear offerings, the spacious flagship store of this cult Korean eyewear brand houses kinetic-themed art installations – these are abstract interpretations of the spiritual metamorphoses featured in the novel Thus Spoke Zarathustra by Friedrich Nietzsche. You'll be forgiven if you think you've stepped into an art gallery instead.