Upping the street cred at Level 2 of Jewel Changi Airport is the new Converse flagship store. This is where you can pick up the latest and most exclusive collections from the iconic shoe brand – and get an eyeful of Converse's first indoor City Forest mural and two in-store wall murals designed and painted by the young Converse All Stars team of creatives.
Titled Let Equality Bloom, the Converse City Forest mural beside unit #02-224/225 (a quick walk from the Converse store) was painted by local artist Tan Zi Xi (MessyMsxi) using Graphenstone paint which helps to break down noxious substances in the air. Depicting lush flora and fauna, the wall has the air-purifying effect similar to nine mature trees. Talk about fresh air! And there's more than meets the eye. Whip out your phone and scan the QR code for a surprise – the jungle foliage comes alive with the magic of AR, revealing factoids about gender equality milestones in Singapore.
Check out two other murals in the store too, painted by budding artists and members of the Converse All Stars team, Kitty Yu, Hariz, Hanirusyaidi Subhan and Seth Hoo. Also painted with Graphenstone, One Step is All it Takes and Bloom similarly hope to spark conversations around environmental sustainability.
Of course, those who are here to shop can pick up shoes and apparel such as the Converse CX, the retro-inspired collection by English fashion designer Kim Jones, as well as the upcoming SHAPES collection in July 2021 – a line of genderless apparel made from recycled and organic cotton. Fun customisation options are also available for you to let your creative juices flow. Design your own one-of-a-kind kicks with bold cloth patches available for sale, going at 20 percent off when you purchase two from now till April 18. Check out more opening promotions here.