The world of bespoke jewellery is an exciting – and sparkly – one. With endless choices of gems and designs, there is a lot of space for creativity. With a long list of positive customer testimonials and a strong team of seven jewellery designers, Madly Gems is an award-winning local jewellery brand that prides itself in the finest 0.1 percent of coloured gems and truly unique custom designs. The first thing to do when you settle on the services of Madly Gems is to forget the norms you expect from the world of fine jewellery. Gone are the days where white diamonds are the only option for engagement rings and that jewellery should only be bought by men for women. Expect asymmetry, eclectic designs, the unique placement of gems – and even a sense of empowerment. With Madly, you can truly be yourself. Be bold and take the journey with Madly to create some magic.
It's time to rethink what you know about fine jewellery. You won't find heavy velvety chairs or mysterious private rooms at Madly – kick off your shoes (it's a requirement!) and step into a cosy and warm studio in Tiong Bahru. From the get-go, Madly wants the fine jewellery experience to be fun, approachable and joyful. In their words, "true luxury is personalised, not standardised."
Jewellery should not be kept in boxes and only taken out for certain occasions – Madly believes in creating jewellery that accompanies you on all of life’s journeys. Think of it as a sparkly companion for the brightest, and the dullest days.
Many factors go into putting together the perfect customised piece just for you. Let the dream team at Madly weave together your dream jewel from your dreams, achievements, aspirations and style.
There are no limits – create something using gems that are crystal blue like the Maldivian sea, add your favourite pet's paw prints on the side of a ring or make a themed piece after your favourite film, song or TV show. On top of that, eclecticism and asymmetry is celebrated at Madly. Stones are set off-centre to give it a playful feel. Colours boldly clash to make a statement – pink topaz is put matched with emerald to look like a bird's nest, grey spinels are matched with custom-cut amethyst for a pop of colour.
While the team of experts at Madly will be there to guide you through the journey, all the decision-making will be completely up to you.
Think only couples go shopping for jewellery together? Are diamonds the only choice for engagement rings?
Madly believes that personalised jewellery can be for anyone (including yourself!) and for any occasion and purpose – there really are no boundaries. What matters is that the piece makes you feel empowered, happy, confident and loved. Think of each piece as a love letter to yourself or from your beloved.
Ethical sourcing is especially important in the coloured gemstone industry where gems are artisanally mined rather than dominated by one large player like the Diamond market has historically been by De Beers. Madly is one of the first few jewellers in the world, and the first in Singapore to be an Accredited Ethical Member of the International Colored Gemstone Association. This means that every gem you purchase at Madly is not only the top 0.1 percent of gem-quality material, but is also mined responsibly and traded sustainably, not sourced using child labour, and obtained legally. As Singapore’s only fine jewellery design house that specialises in coloured gems, they are committed to bringing exceptional gemstones to their clients. The brand set up its own sourcing offices in Tanzania and Sri Lanka, home to some of the world’s most astonishing gem material, thus making them truly mine-to-market.
Now that you're convinced, take the first step of this special journey and make an appointment. Located in the hip Tiong Bahru neighbourhood, trust that you are in good hands the moment you enter their doors. Just remember to keep an open mind and explore all the possibilities – and then wear your gem – or gems – out and proud.
Ready to start the Madly bespoke journey? Make an appointment now or check out Madly’s website for the most meaningful jewellery piece you’ll ever own.
