Local label Beyond The Vines has now progressed to a design studio located at Ngee Ann City. Started by a husband-wife team in 2015, the brand is known for its ready-to-wear womenswear that in are stylish but practical for Singapore's climate. Since then, the label has expanded to include a permanent menswear line and a diverse range of products that are available to a wider audience.
When you drop by the physical store, you will see its vibrant signature hue of Engineer's Blue all around. This is chosen deliberately to represent the utilitarian nature of the brand. All elements of the store are repurposed to reflect a new perspective on what was previously ‘invisible’. A massive blue, see-through polycarbonate structure, reminiscent of the iconic transparent products that marked the 80s and 90s, doubles up as a visual installation and a retail counter to spark a sense of curiosity and playful nostalgia.
The new Beyond The Vines still retains its minimalistic aesthetics but with a more refined approach based on its philosophy inspired by the duality that is 'to create boldly, and to design simply'. You will see that reflected in the new offerings from the brand like its XS dumpling bags that are roomy and trendy enough to suit every kind of outfit. Beyond The Vines are also currently working on a lifestyle range – and like its clothing and accessories, you can expect it to be just as well-designed.