Fast fashion vs slow fashion
Fast fashion is a term used to describe inexpensive designs that are made quickly and affordably for the masses to keep up with new trends. Because there are multiple seasonal collections to roll out, fashion retailers feel pressured to keep up to maximise sales – at the expense of low wage workers.
Enter slow fashion. It is the antidote to fast fashion and a way to reconnect us with the people who make the garments we wear. According to Nicolette and Justine from the local label, Wray Crafted: "It takes a step back from viewing fashion as a commodity and instead looks at its roots as a product created by the hands of skilled professionals, makers and artisans."
It's more than just the environmental issues. Nicolette and Justine also explain that ethically made materials focus on the who. Their own label of women's clothing is produced alongside local artisans in Udaipur and made in small batches. The cotton industry is historically rife with poor labour conditions so in a broad sense, ethically made is a commitment to fair pay and safe work conditions for those who grow, harvest, process, weave, and print fabrics.