Blue Label calls itself “the best pizza in Singapore”, which should clue you in on a couple of things. One, it’s supremely cocky about its pies. Two, it’s loud in a way that makes your eyes roll. And three, it’s almost insufferable in how cool it thinks it is. But you’ll still put yourself through it, just cause.
Set up by American chef Travis Masiero, the brains behind Luke’s Oyster Bar and Chop House, Blue Label follows that same NYC to SG formula for success. Follow the flickering “pizza and wine” neon sign and you’ll find the restaurant in B28’s old digs. Instead of chill jazz tunes, the space reverberates with Guns N’ Roses and AC/DC and people screaming over each other trying to get a word in.
Start with the Chicago-style spinach and artichoke dip ($21), arguably the best thing on the menu. Served with corn chips and roasted salsa, the warm dip is rich and gooey but not too cloying. Plus, there’s veggie in there so it’s healthy, right? For pizza, there’s the J-Dog ($32) an upgrade on the meat lovers packed with pork sausage, bacon, pepperoni and a tinge of spice from finely cubed jalapeños. It’s basic, but gets the job done. The golden crust spotted with black blisters has a biscuit-like crunch and stands up to the pizza’s grease without getting droopy in the middle. Then there’s The Travis
Supreme ($31) – if you’ve ever wondered what a McDonald’s cheeseburger pizza would taste like, here’s your answer. The sesame coated dough is topped with cheddar-bacon melt, “special sauce” (it's probably just ketchup and mayo), lettuce and ground chuck that’s charred and overcooked. More interestingly, there’s a rotation of guest pizzas like chef David Pynt’s Sanger pizza ($32), a take on Burnt End’s famous pulled pork bun complete with chipotle slaw.
So does Blue Label boast the best pizzas in Singapore? Yes. Caveat: it’s the best American slice around. But if you’re looking for better dough, a tangy tomato sauce base and quality toppings, we’d stick to the Italians.
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