Love is brighter than hate and we should always actively be an ally to the LGBTQ+ community – especially during these tough times. But various organisations are making things even more vibrant this year. To commemorate Pride Month, independent social marketing agency GoodStuph is launching gorgeous merchandise in line with Pink Dot Singapore 2021.
The merchandise draws inspiration from this year's theme of "Let Light Lead the Way", with a line-up that includes a t-shirt, a set of holographic stickers and an exclusive candle with a brilliant name. With the accompanying tagline of "Love is Brighter", GoodStuph hopes to send a message of hope and positivity to all members of the LGBTQ+ community, especially those who have experienced discrimination.
This year, all proceeds will be donated to the trans community at The T Project, Singapore's only social service group providing shelter and other social services for the transgender community.
Slap the stunning limited edition Pink Dot 2021 holographic stickers on everything you have. And we mean everything, from your laptop to your mugs and bottles. Or don on the Citizen of Pink mask so your fellow comrades can recognise you on the street.
We especially love the candle, brilliantly named Smells Like The Gay Agenda. The limited release 8oz candles come in matte pink jars and were created in collaboration with Candles of Light. And what exactly does the gay agenda smell like? Refreshing citrus and woody notes accentuated by a dash of flower power and sea salt that can help ward off negative vibes and homophobia, of course.
The merch is modelled by people from the local transgender community – such as Nicole Hussin, Cayes and Rhea Ng – who are put in the spotlight with a crown on their heads.
Read more:
Local LGBTQ+ brands in Singapore to support
The best LGBTQ+ brands events to celebrate pride in Singapore
The best LGBTQ+-friendly places in Singapore