A new online Korean grocer, Taste K, is set to launch in Singapore this week. Taste K is the sister brand of SoGoodK – a popular online store selling Korean lifestyle products. To mark the launch, there will be a physical pop-up event at Takashimaya Shopping Centre from April 25 to May 6, where you can try a variety of Korean produce that will be available on the website.
You can expect to see kimchi products ranging from classic kimchi, dried kimchi, kimchi pickles, and the highly acclaimed Silbi kimchi, which is known for being extremely spicy and addictive. Silbi kimchi has gained popularity among mukbang YouTubers and was even awarded the 2021 Republic of Korea Presidential Unit Citation Award. Taste K will also be introducing a new kimchi – the Anthorich-kimchi – which is a blend of cabbage and gat (mustard greens) made with a secret recipe from Jeollanam-do, Korea.
There will also be a variety of Korean melons including Santa Honey watermelon, Black Winner watermelon, Beta Carotene Oriental melon, Elite Honey Oriental melon and K3 Muskmelon. The melons are distinguishable by their patterns, colours and flavour profiles, and will be available for sampling at the pop-up. Other items to look out for at the pop-up include purple goguma (honey sweet potato) – a traditional Korean snack known for its sweet and nutty flavour; 2-minute ready packets of nutritious mixed grain rice; and assorted seafood soup packets in five different flavours.
Apart from traditional produce, Taste K is also launching innovative products like kombucha featuring fruity flavours from different regions in Korea – Cheongsong apple, Sangju Shine Muscat grape, Uiseong plum, and Cheongdo peach. You can also get a cup of Taste K’s homemade, unsweetened Yuja (yuzu) or Maesil (plum) iced teas; or beat the heat with a cup of Jeju Morning Smile yogurt ice cream. The ice cream is a bestseller on SoGoodK, and is available in four flavours inspired by Jeju Island – Farm Type, hallabong, muskmelon and strawberry.
SoGoodK was originally founded in 2021 by chef, TV personality and author Olivia Lee who has worked at Michelin-starred restaurants in Paris and Dubai’s illustrious Burj Al Arab. While SoGoodK specialises in premium goods ideal for gifting, Taste K presents more affordable and accessible Korean produce that are meant for everyday consumption.
The Taste K pop-up will be happening from April 25 to May 6 at Takashimaya Shopping Centre’s Event Hall at Basement 2. Find out more about SoGoodK here.
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