If you love all things gwiyomi (cute in Korean), then Wiggle Wiggle should be no stranger to you. This popular South Korean lifestyle store sells anything and everything, from fashion apparel, accessories, homeware, and even pimple patches. And here’s the latest news – Wiggle Wiggle is hosting a pop-up in Singapore.

For those who’ve never visited the physical outlets in South Korea, a quick browse through their online shop will show that everything comes in bursts of colours, from bright reds to deep blues. Minimalism doesn’t exist with this brand. Giant flowers, teddy bear motifs, and rainbow logos are plastered all over the products.

If you’re just starting to dip your toes into the world of loud prints, go for the smaller items. There are cute pens, notebooks, socks, band-aids, and keychains to browse. Otherwise, go for the bear-themed tote bag or flowery rain boots and strut around town.

Aside from the adorable products, Wiggle Wiggle is also known for its eye-catching store decorations. The same flower and bear prints adorn the walls, and every corner of the store is painted in vibrant colours.

The Singapore pop-up is Wiggle Wiggle's largest pop-up in Southeast Asia, and takes place from March 13 to 30, 2025 at Plaza Singapura's Level 1 atrium. There'll be a fun meet-and-greet with the Wiggle Bear, a 3-metre-tall Wiggle Bear inflatable to snap pictures with, and free Wiggle Bear stick balloons to snag. To stay updated, follow the Wiggle Wiggle Singapore account on Instagram and stay tuned to our page for more updates.
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