What was once a novel phenomenon now seems to be the new yardstick in the world of retail. We’re talking about the trend of luxury lifestyle brands in Singapore dipping their toes into F&B. Think Coach Play and Ralph’s Coffee which popped up in 2023, last year’s launch of Le Chocolat Maxime Frédéric at Louis Vuitton, and plenty others. In the luxury car scene, there’s also the upcoming Audi and Burnt Ends Bakery café slated to open early this year.
This month, Swiss watch brand Audemars Piguet will be debuting the world’s very first AP Café right here in Singapore. The café will be part of a larger concept store called AP House, which is set to open in the historic Raffles Hotel.
This new lifestyle space is nothing short of a watch enthusiast’s paradise, featuring loaned timepieces from clients on display, Audemars Piguet’s latest watch range, and different sections focused on various aspects of watchmaking. And if scoring some new arm candy isn’t quite within your budget, then the next best thing is a cup of coffee to accompany you as you get lost in the world of horology at AP House.
The new AP House Singapore will be the world’s 20th, with other notable locations in New York, Tokyo, and more cities. Most recently in 2024, the brand unveiled AP House at the Shoppes at Four Seasons Macau, and prior to that, the new AP House in Milan which featured the limited edition Royal Oak Perpetual Calendar timepiece launched in collaboration with John Mayer.
Watch this space for updates on the menu and prices at AP Café Singapore. In the meantime, find out more about AP House Singapore here.
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