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Korean bakery chain Tous Les Jours to open first Singapore store in December

Its brand ambassador is none other than Queen of Tears star Kim Soo Hyun

Adira Chow
Written by
Adira Chow
Food & Drink Writer
Tous Les Jours
Photograph: Tous Les Jours / Instagram
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If you’ve been to Korea recently, you might have noticed K-drama star Kim Soo Hyun’s face plastered all over ads in the subway. His most recent endorsement? The French-Asian-inspired bakery Tous Les Jours. 

This December, the bakery will open its first Singapore outlet at Northpoint City in Yishun. While an exact opening date has yet to be announced, construction is already underway in the shopping mall.

Tous Les Jours – French for ‘every day’ – prides itself on breads and pastries which are freshly baked thrice a day. Despite the name, it’s actually a Korean brand – similar to another popular bakery, Paris Baguette. The first Tous Les Jours store opened in Guri Gyomun, South Korea back in 1997. Now, it has over 1650 locations worldwide, including the United States, Canada, China, Indonesia, Vietnam, and more.

Tous Les Jours
Photograph: Tous Les Jours

According to its website, some of the more popular items are the salted butter bread rolls, high-protein nut bread, Madame Earl Grey cream bun, layered Danish cream bread, and chewy glutinous rice doughnuts. 

The bakery also specialises in a range of fresh cream cakes, with bestsellers being the sweet potato, matcha fondant strawberry, and raw chocolate. There’s also the Tous Les Jours All-Star cake, which combines four quadrants of the brand’s most popular cake flavours – peach, sweet potato, green tea, and chocolate.

Tous Les Jours
Photograph: Tous Les Jours

An official menu and prices for the Singapore store have yet to be released, so watch this space for updates. In the meantime, find out more about Tous Les Jours here

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