Zenyum Smile Gym at Design Orchard, the brand's first-ever pop-up experience in Singapore, is equipped with all the essential stuff that makes you bring out that dazzling smile. Known for its ZenyumSonic Toothbrush and Zenyum Invisible Braces, the brand wants to take a step further by taking the smile cosmetics experience from a boring chore to an exciting ritual by creating an experience of fun and immersive activities.
Running until Jan 23, the Smile Gym is an experiential shop space created in response to the last two years of pandemic-related stress. It wants the public to connect and re-activate the part that they only used frequently during the pandemic - the smiles. According to Zenyum’s spokesperson, most adults smile less than 40 times a day during the pandemic, while children smile up to 400 times a day.
Using a similar approach on how people train their bodies at the gym, the Smile Gym takes people on a holistic journey around the power of smiles, and how it can be harnessed in a fun way that exudes positivity.
The multi-sensory shop space celebrates all things that involve smiling and oral care, and these include a photo-taking experience with a life-size toothbrush and an Instagram-worthy room, the Smile Cycle. There are other fun, gym-inspired stations and serious games and offers to make the smiles go around.
Head down to the Zenyum Smile Gym, which is open daily to the public at Design Orchard Level 3 until Jan 23.