While strolling the grey alleys of Apgujeong-dong, if you’ve found green, you’ve reached the Tom Greyhound store. This two-story building is covered in Allegheny spurge, a sturdy shrub which is green all year long, the reason behind Tom Greyhound’s uniquely bright exterior.
Compared to other large concept stores which tend to feature already famous brands, Tom Greyhound prefers lesser well-known brands like Opening Ceremony and Topshop Unique. And this focus is working: Tom Greyhound is wildly popular with young fashion enthusiasts in Seoul.