Steve J & Yoni P Flagship Store

These two designers are best known for their signature look; his mustache and her blonde hair. Steve and Yoni have made it into high-end department stores and shops like Colette in France and Luisaviaroma in Italy. Most recently, they collaborated with SK Networks and have been going from glory to glory as they made Garosu-gil the home for their newest project. Before, they had two separate spaces, one in Hannam-dong (Steve J & Yoni P Showroom / Studio), and the other in Garosu-gil (SJYP, their second brand). Now, they’ve brought the two together under the same roof at one big flagship store. Under the mother brand Steve J & Yoni P, they have a denim label called SJYP—both of which are available at the store. The showroom is fourstories tall with interior design by the well-known stylist Yang Tae-o. With bursts of royal blue and silver steel décor as well as cactus pots, streetlamps and wooden doors, even those unfamiliar with the brand will find the store itself a sight to behold.