PLATFORM PLACE

Platform Place has stores in Dosan Park, Hannam-dong, Hongdae, Myeong-dong, and COEX of Seoul, but what sets this shop apart from other chains is that each store carries a different selection of brands. If you’re into modern and simple home/living products, head to the Hannam store. If you like foreign design books, visit Hongdae. And if you are more of a high quality fashion person, go to the Dosan shop. Rather than luxury brands that intimidate even if you're just trying them on, these stores offer more casual, young brands. It's a premium brand concept store with its doors wide open to young and design-conscious shoppers.