Taking inspiration from a 2008 Contemporary European Design & Craft exhibition, Hpix has brought a treasure trove of lesser-known brands to the Korean design market over the past few years. The shop’s favorite is the hand-knitted doll collection by Scottish designer Donna Wilson, but leading brands include Danish interior and lifestyle brands Lucky Boy Sunday and OYOY. Located in Hannam-dong, Hpix’s vibrant collection is intelligently arranged by category, so the shopping experience is not only aesthetically pleasing, it’s easy to navigate.
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