How should I explain it in a more professional term? Right, the Daiso of Northern Europe. Well, at the similar price range (1,000 won - 10,000 won), what you'll see reflect particular Northern European sensibilities, though. Its variety of selections include notebooks, cooking wares, home decor items and accessories, that demonstrate the brand's clear identity, unique sense of humor as well as creative efforts. An example is the series of notebooks designed by artist David Shrigley, which includes one featuring a drawing titled “We hate meetings" (4,000 won). You'll see many other fun items like the memo pad designed in the shape of a biscuit (6,000 won), as well as clever ones including the silicon kitchen brush for baking (4,000 won). Despite the variety (and colorfulness!) of items stocked here, it's easy to navigate around the store. The sections are well organized into "home decor," "kitchen," "stationery," "accessories," "party items" and "hobbies."
Having started as a small novelty store in Copenhagen, Flying Tiger now has about 660 stores across 28 countries. Korea does have 2 stores already, with one at Young Plaza located in Myeongdong and the other inside of the Hyundai Department Store located in Pangyo. Considering the creativity and attention to detail that the brand demonstrates, such popularity we'd say is well deserved.