FLOW

FLOW is one of the oldest first-generation multi-brand shops in Seoul. Built from a refined selection of contemporary and established designers, FLOW first started as a small shop in Garosugil, then launched its casual line “byflow,” adding its second official branch in Cheongdam soon after. Altogether, the shop carries over 50 apparel brands with a wide range of prices, so don’t hesitate to pop into FLOW, even without a well-tailored wish list.